The 13 competition categories: Multiplatform
We bring you the 13 categories featured in this year’s competition along with a precise definition, example videos and an interview with a prominent expert in the field.
13. Category: Multiplatform
Definition:
Multiplatform content produced to entertain, inform and engage audiences on TV, internet, mobile and/or other digital platforms.
Between 1961 and 1992 the Rose d’Or Festival awarded three different prizes: the Golden Rose, the Silver Rose and the Bronze Rose. In 1993 the first categories were introduced. Since 2009 Multiplatform became an integral part of the Rose d’Or competition with a separate competition category.
The first Golden Rose-winning Multiplatform Shows were Xenophile Media’s MI High, Whack The Mole, The MI High Alternate Reality (Golden Rose 2009) and RTVE's Red Eagle (Golden Rose 2010).
The Multiplatform Interview with Lisa Hsia
Lisa Hsia is Executive Vice President of Bravo Digital Media overseeing Bravo’s digital businesses including Bravotv.com and TelevisionWithoutPity.com as well as Bravo’s initiatives in emerging media – wireless, interactive TV, apps, gaming and multiplatform programming. Prior to joining Bravo, Hsia served as Vice President of NBC News since 2001, where she had executive oversight for the Today show, Dateline and long-form programming during 9/11 and the Afghanistan and Iraq wars. An NBC News veteran of eleven years, she previously worked for ABC News producing Prime Time Live from 1989-92. Hsia has been the recipient of numerous journalism awards including six News Emmy Awards, Edward R. Murrow awards, a Sigma Delta Chi award, an IRE award and the National Press Club's Freedom of the Press Award. Before that, Hsia was a producer and director of independent documentaries including The Emperor's Eye: Art and Power in Imperial China and Made in China. She was also the producer and associate producer of two feature films, A Great Wall and Old Enough, both released by Orion Classics. Hsia currently serves on the board of the Tribeca Film Institute. She is a graduate of Harvard University and has an MBA from Columbia University Business School. Hsia lives in Manhattan with her husband and son.
1. Can you give us a typical example of a Multiplatform project?
All Bravo shows are conceived as multiplatform vehicles from the series' inception. There is content and interactivity on the web, on mobile, on tablets - which can be anything from a web video series to voting and polling during live programming and from addictive games to social media integration. The passionate fan base and interactive nature of reality programming make it easy and fun to conceive of and execute. Ultimately there is no formula: the Top Chef interactive experience, for example, is completely different to the interactive experience of the Real Housewives of New Jersey. We are still in a period of invention and reinvention for every show we produce.
2. Is there a Multiplatform project you would have loved to have created yourself?
I think the shows Lost, Glee and anything Tim Kring works on are all great examples of incorporating multiplatform elements effectively and using interactivity as a way of enhancing the TV programme itself.
3. In which direction is Multiplatform going?
This year there are some interesting experiments happening in transmedia - telling story across platforms. Whether it be through video, social or mobile interactivity, I think that's where the most innovative action is going to be.
4. Do you see emerging markets and even emerging sub-genres?
The most interesting work in this field is in emerging media or the way emerging media intersects with already mature forms of media. We've spent the last year really honing our real-time strategy - using Twitter and other real-time products - to grow our audience base, both digitally and on-air. Five or six years ago, Twitter didn't even exist. Tablets, which have just emerged in the last year or two have the ability to create a rich dual-screen experience that is also changing the way TV fans interact with their shows. Tablets are being used as a remote, as an interactive screen guide and as a means of delivering exclusive bonus content and messaging you can't see on TV. Both these emerging businesses are just beginning to develop their relationship with TV.
5. Which show would you currently not miss for the world?
Top Chef Masters.
Multiplatform example video: Top Chef (with courtesy of BravoTV)
