The 13 competition categories: Telenovela
We bring you the 13 categories featured in this year’s competition along with a precise definition, example videos and an interview with a prominent expert in the field.
8. Category: Telenovela
Definition:
Scripted serialised melodramas with a limited run.
From 1961 to 1992 the Rose d’Or Festival awarded one Gold, one Silver and one Bronze Rose. In 1993 categories were introduced to the Rose d’Or competition for the first time. Telenovela will be presented as a seperate category for the first time at the 51st Rose d’Or Festival in 2012.
The Telenovela interview with Rainer Wemcken
Rainer Wemcken was born in 1952 in Hagen. After studying law in Kiel and Munich, he began studying at the School for Film and Television in Munich and worked as a production manager on such films as Theo Against The World, Heartbreakers and Bavarian Film Award-winner The Precious Guest by Dominik Graf. He also undertook the production management of feature films such as The Cat with Götz George, Faust with the Munich Chamber Players and of games and television shows like The Investigators and Red Earth - Part 2. Endemol Entertainment commissioned Wemcken in 1992 as a line producer and gave him responsibility for an entire production area. Since 2001, Rainer Wemcken has been CEO of Grundy UFA TV Productions GmbH. As a producer he is responsible for the daily soaps Good times – Bad Times, Among Us, Forbidden Love and All That Matters, and also for the establishment of the Telenovela genre in Germany - including Bianca –Finding Happiness, That's Life and Hanna - Follow Hour Heart.
1. Can you give us an example of a typical Telenovela?
Ugly Betty is a typical example. A simple, insecure young woman blossoms - despite all the obstacles that are placed in her way – into a successful, beautiful, confident heroine who knows – and achieves – what she wants.
2. Is there a telenovela you would have loved to have created yourself?
Of course – Ugly Betty. The stoy has a clear, simple messagethat has touched people from all backgrounds equally, making it an international success.This simple girl and her basic story has managed to inspire millions – brilliant! We are proud that Grundy UFA was able to present this great story to the German market so successfully.
3. What is the future for theTelenovela?
The genre now covers much more current topics, which was the case from the beginning, and so it is more relevant to the audience.A series that handles subjects that are pat of the lives of the viewers can reach an audience in a very different way.
4.Do you see emerging markets or sub-genres?
New Fiction is such a genre. I do not mean documentary fiction, but pure fiction, which will be implemented faster and cheaper than before. The audience demands well-crafted fiction, while the modes of production must be adapted to the requirements for the broadcaster. With experience, a lot of know-how and above all, creativity, we can exploit this potential very well.
5. What show would you currently not miss for the world?
For nearly 20 years, an integral part of the schedule and always getting better, Good Times, Bad Times!
Telenovela example video: Alisa - Follow Your Heart
Alisa - Folge deinem Herzen
